The Co-operative effort between a for-profit and a non-profit for their mutual benefit. In today's Social Responsibility Era, it gives people the opportunity and knowledge they need to help. Today's brands of all sizes can raise awareness of nonprofit organizations, while promoting their product. Now, more than ever, we have seen this becoming not only a sustaining trend, but a must-do in today's marketplace if you are going to be a leader in your category of business.
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